Periódico: Revista Internacional de Turismo y Empresa
Fonte: INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY; Vol. 7 No. 1 (2023); 194-207
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Resumo: The objective of this work was to base through a diagnosis, the need and importance of a tourist observatory in the northern region of the province of Manabí, Ecuador. The research is of a mixed nature, with a descriptive exploratory approach. First, we sought to characterize the territory, identifying its tourist components. Using the bibliographic and documentary review technique, national and regional statistics on economy and tourism were analyzed, confirming that Manabí owns 10% of the country's accommodation and restaurant companies, whose main modality is sun and beach tourism; it was evidenced that the lodging offer is 6,176 beds. Subsequently, an analysis of the managers' perception of interest in the tourist observatory was carried out through 30 surveys applied in the 8 cantons studied; A descriptive statistical analysis was used using the Google forms tool and the statistical analysis software (SPSS) for its systematization. The study shows that 82.5% of those surveyed are interested in providing available information on supply and demand and 38.60% agree to help with the application of data collection instruments. It was possible to demonstrate the lack of information and the need for a tourist observatory for the use of updated and reliable data, promoting the proper management of destinations in the northern area of Manabí.
