Wine tourism on the internet. Evaluation of the websites of the wineries of three wine routes of Extremadura (Spain) and Alentejo and Região Centro (Portugal)
Wine tourism on the internet. Evaluation of the websites of the wineries of three wine routes of Extremadura (Spain) and Alentejo and Região Centro (Portugal)
El enoturismo en internet. Evaluación de los sitios web de las bodegas de tres rutas del vino de Extremadura (España) y de Alentejo y Região Centro (Portugal)
Resumo: Wine tourism, in Spain and Portugal, has been gaining ground among the more traditional forms of tourism. At the same time, the adoption of technological tools by the tourism sector is a continuous and significant process that is reflected in an increasing online presence of consumers planning their trips, with websites being crucial for companies as they function as a bridge between tourist organizations and tourists.In order to understand how the wineries belonging to three wine routes in Extremadura (Spain), Alentejo and Região Centro (Portugal) use the internet to strengthen their activity and promote wine tourism, this article presents the results obtained from applying a website evaluation matrix developed for this purpose.From the analysis of 121 websites, it was verified that most of the wineries have very static websites, which offer the minimum amount of information, demonstrating that most wineries do not understand the real potential of the Internet as a marketing tool to increase their wine tourism activity, its services and its presence in the market.
