Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 6 No 2 (2023): Journal of Tourism and Heritage Research; 1-26
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Resumo: Tourism is one of the economic sector that have a higher percentage of GDP. So that, the differents Spanish regionals governments focused on it and carried out several marketing actions to reactivate this sector after pandemic.
These actions were the objective of our research, since the goals were to know them and identify them with the exploratory analysis and the content analysis.
Those actions belong to service marketing and they are territory brands, types of tourism, safe destination, sustainability, prices, communication tools and personnel tactics.
