Periódico: Gran Tour - Revista de Investigaciones Turísticas
Fonte: GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS; Núm. 26 (2022): Gran Tour, Revista de Investigaciones Turísticas - Nº 26 (Julio-Diciembre)
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Resumo: The objective of this work is to investigate what are the concepts that Twitter users link in their publications with the term religious heritage; with the purpose of being able to identify keywords that can be used in the marketing strategies carried out for the promotion of cultural tourism. For which a mixed methodology has been used, a qualitative part where the texts published by Twitter users are examined and a quantitative one, applying graph theory, where the terms that have the greatest weight in said publications are analyzed.
From the analysis of words linked to religious heritage in the messages broadcast on Twitter, the potential of tourism products that can be developments by integrating them with aspects of culture and history, and not only religion, is evident.
