Periódico: Revista Internacional de Derecho del Turismo
Fonte: Revista Internacional de Derecho y Economía del turismo ; Vol. 4 Núm. 1 (2022): Revista Internacional de Derecho y Economía del Turismo; 1-26
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Resumo: Smart tourist destinations are envisioned as the response of the territories to the requirements of modern tourist activity to manage the volume of information, and that, in turn, helps both public and private actors to make better decisions. The objective of this research is to carry out an evaluation of the port city of Manta, Ecuador, based on the indicators related to Smart Tourist Destinations (STD). The type of research was qualitative, having an exploratory scope using the implementation guide of the STD of the Valencian Community, which covers 9 areas of action such as (governance, sustainability, accessibility, innovation, connectivity, tourist intelligence, tourist information, online marketing, tourist demand). To obtain the information, a series of participatory workshops were held with key stakeholders in the city's tourism development, such as the Manta tourism bureau, as well as strategic representatives from each of the local government's STD study areas. As a result, it was obtained that Manta complies with an average compliance percentage of 49.9% of the total indicators, with the accessibility axis being the lowest point with a compliance percentage of 16.6%, on the other hand, the city Coastal has in the axes of Innovation and Online Marketing its most relevant points (76.6% and 65% respectively). It is concluded that Manta has authorities that seek to innovate in their processes to improve the quality of the tourist service.
