Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 5 No 3 (2022): Journal of Tourism and Heritage Research; 34-47
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Resumo: The objective was to analyze the market, in order to promote and make it known as part of a marketing strategy, which could be successful as a different option in the already established routes that take place in the city.
A documentary research was carried out with a qualitative-descriptive approach, secondary sources were consulted. Conclusions. The routes and tourist attractions already established do not always include a visit to the property. The San Juan Ernesto Pugibet market is widely recognized nationally and internationally for its specialized sale of gastronomic products, in addition to being a point of reference among the inhabitants of the capital. Currently, the owners of the premises face great challenges derived from the effects of the pandemic and that have forced them to modernize their traditional way of selling.
