Periódico: Revista Internacional de Turismo y Empresa
Fonte: INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY; Vol. 6 No. 1 (2022); 57-83
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Resumo: In recent years, the Colombian government and the Ministry of Commerce, Industry and Tourism, together with its affiliated entity ProColombia, bet on Tourism as the promising sector for the development of exports of services in Colombia, to achieve a positive balance in the trade balance and improve the country's economic growth rates. Currently, Colombia is recognized for the tourist attractions of its beach sites; however, this is not all the potential that the country has, since it also has a so-called 'nature' tourism represented by the national natural reserves and its extensive biodiversity of species, which allow Colombia to be seen as a promise of tourism in the world and with enough arguments for this sector to become the engine of its economic growth.
This article analyzes the Colombian tourism industry from the impact it generates on the national economy and its international accounts, and after the application and analysis of the Porter Diamond model (1999) it is determined that the great potential of the sector in Colombia depends on the country's competitiveness levels and, naturally, on the sector, so it is vital to reconsider Colombian tourism in alternative ways, such as community tourism so that it aligns with the characteristics of the colombian society and economy.
Key words: Tourism; Colombia; Porter´s Diamond model, Economic growth; Community-based tourism
