Fonte: Cuadernos de Turismo; No. 48 (2021): Julio - Diciembre; 243-276
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Resumo: The aim of the present work is no other than bringing to light the most influential aspects with regards to 'family eco-turism product' setting, and also identifying what features best define it. On that respect, the winery companies concerned have been reviewing crucial aspects such as the whole narrative in use as well as their corporate web pages, for which purpose several winery managers have been interviewed. The present study shows the family segment potential paralleled with an increase in experiences designed by winery companies for that purpose, thus unfolding and promoting an emerging economy.
