Fonte: Cenário: Revista Interdisciplinar em Turismo e Território; v. 4 n. 6 (2016); 09-26
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Resumo: The authors analyze in this paper the local policies of Barcelona in regard to the conservation of the emblematic shops. First, they study the difficulties to consider heritage the dynamic economic activities, and the impact of the Barcelona’s tourist success into the commercial structure. The strong impact of the real estate market into the retail business is also analyzed, especially the rent cost in order to maintain shops open. Some conclusions are presented trying to combine tradition and modernity in the retail activities.