Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 3 No 2 (2020): Journal of Tourism and Heritage Research; 18-28
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Resumo: In Mexican companies, one way to retain their employees, to attract more customers, suppliers, share knowledge and exchange of ideas is to hold Conventions or Expos, therefore, convention tourism has become an important segment in the marketing strategies of certain destinations in Mexico. Its direct and indirect effects on local economies are not only valued in terms of economic impact, but also for their 'image' effect on the city where it is carried out. , these activities that are carried out around them such as: educational, political, business and entertainment are a source of financing for a locality, thus, the city of Mérida, Yucatán has become one of the favorite places for the realization of these.A descriptive type methodology was used through secondary sources. It is concluded that convection tourism has grown exponentially in this city, due to its worldwide recognition for the security it presents when it occupies the first place in terms of security in the country and second in the American continent afterwards from Quebec City, in Canada, it has infrastructure and hotel capacity, as well as offering its wide gastronomic variety and pre-hispanic places, and the ceremonial centers of the mayan culture. This makes it a consolidated city in competing with any recognized destination in the world in the realization of events.
