Periódico: Journal of Tourism and Heritage Research
Fonte: Journal of Tourism and Heritage Research; Vol 2 No 1 (2019): Journal of Tourism and Heritage Research; 1-39
Palavras-chave:
Resumo: The main objectives of this work pretend; analyze the reality of the Heritage Tourism System in the Historic Center of Morelia (HCM), identify the phenomenon of formation of zones with different intensity of tourist use; observe the operation of the tourism marketing in the Historic Center of Morelia (HCM), and evaluate how this promotion of the touristic destination influence the comportment of the tourist activity, and the possible increase in the site. Finally, as a practical example, we value the tourist adaptability that currently presents the Metropolitan Cathedral of Morelia, considered as the main patrimonial and tourist icon of the city.
To measure the functional capacity of built heritage, as a practical example, we analyze the tourist adaptability of the Metropolitan Cathedral of Morelia, considered as the main patrimonial and tourist icon of the city. Finally, we present the results, like proactive reflections, looking for to contribute to reorganizing strategies that permit valuing and developing a sustainable tourism marketing system for the CHM.
